Miami, FL
Elena Vargas
Founder · Retail & E-commerce
I build small brands into durable shops — product, storefront, and operations that scale.
About
Shops that feel human
From first SKU to fulfillment routines, I focus on conversion, margin, and customer trust.
Skills
Capabilities
- Shopify
- Merchandising
- Email CRM
- Ops
Experience
Career
Founder
Jan 2019 — PresentCasa Sol Goods
Grew a home-goods brand from pop-ups to national DTC.
Education
Studies
B.B.A. · Marketing
University of Miami
Jan 2011 — Jan 2015
Projects
Selected work
Web Design
Pop-up Playbook
Retail kit for weekend markets.
Digital Marketing
Loyalty Loop
Email flows that lifted repeat purchase 18%.
SEO and Analytics
Bundle Builder
Product bundling UX for average order value.
Consulting
Fulfillment Map
Warehouse SOPs for peak season.
Retail Launch
Wholesale Portal
B2B ordering for boutique partners.
Services
How I can help
Testimonials
What clients say
“Elena’s wholesale portal made partnering effortless.”
“Peak season stopped feeling chaotic after her playbooks landed.”
Contact
Let’s work together
Tell me about your project — I usually reply within one business day.